Master Florists Web Site

A few months ago, I redesigned the web site of the Master Florists Association, a Northern California professional organization providing networking and educational opportunities in the SF Bay Area. They hadn't updated their web site since someone built one in Microsoft Front Page years ago, and it needed a major face-lift to help them in their member outreach goals.  The photo below is a "before & after."

Master Florists web site before (left) & after (right)

Together we worked to enhance the sections on the benefits of membership, news & events, and links to their Facebook page.  Thanks to Steve Brown (CCSF) for bringing me into this project.

CCSF Floral Class - Web Lecture

This might seem like an odd topic for a floral blog, but it's important. I love floral design, and have been through most of the program at City College of San Francisco. Along with that I have worked in the arts my entire life, and have frequently worked as a graphic designer or creative director for dot.coms and software companies.

Many people don't quite understand the huge paradigm shift that has happened on the web, with HTML 5, CSS 3 and the general user expectation to participate in a conversation/relationship instead of looking at a static informational website. People become confused and overwhelmed by all the choices that are available. Web site, blog, Google +, Facebook, LinkedIn, Twitter - how do all of these work together? Floral designers need to harness this power and communicate about their designs and what they do.

Below is a short presentation I did for the work study class at the CCSF. Please contact me by e-mail at kim_munson@yahoo.com if you have any questions.

CCSF Web Lecture

View more presentations from Kim Munson.